Marcus Bäcklund - CEO

Marcus Bäcklund


Marcus is an entrepreneur and investor. He has gained significant experience within technology, entrepreneurship, and venture capital, while investing in several successful technology startups. Marcus is creative, visionary and persistent. He believes the formula for success in any organization lies in the combination of innovation and execution which requires the right cultural balance between freedom and responsibility. MSc. Chalmers University of Technology.

Employed and CEO in Irisity since: 2017

Andreas Höye - CFO

Andreas Höye


Andreas has long experience as investor and also finance within seed and growth phase companies. Andreas has a business oriented and strategic mindset but at the same time likes the agile work methodology which is needed in venture companies. From his background as elite athlete he brings the competitive mindset and also the importance of teamwork and a strong culture where everyone works towards the same goals. Andreas holds an MBA in finance from University of Agder in Norway.

Employed and CFO in Irisity since: 2020

Victor Hagelbäck - CPO

Victor Hagelbäck


Victor is an innovative technology enthusiast and leader, focusing on productivity and user experience. He is a strong believer in agile methodologies and that great teamwork and constant improvement drives results and excellence. Victor has delivered performant cloud-based solutions for many years, always with a strategic focus to maximize value for the business long-term. Focusing and doing few, meaningful, things really well is core to Victor’s philosophy of what drives success. MSc. Chalmers University of Technology.

Employed since 2010, former CTO and CPO in Irisity since: 2018

Erik Landolsi - CTO

Erik Landolsi


Erik is an experienced leader within tech development, combining a PhD background in computer vision and machine learning with extensive experience from industrial software development and management. He was the founder of Visionists, a computer vision specialist company which is now an integrated part of Irisity. As a manager, Erik believes in combining technical excellence and solid project management practices with an agile mindset and an open, easy-going atmosphere. And, of course, always keeping the true customer needs as a top priority.

Employed and CTO in Irisity since: 2019

Gustav Nilsson - COO

Gustav Nilsson


Gustav is an entrepreneurial team player with energy and a strive to build thriving companies for the greater good. His experience spans from creation of start-up ventures to large corporate operations where he has been leading business strategy, product development, PMO, sales and purchasing operations. “My goal is to make a difference where it matters. AI holds the potential to make or break our future on this planet. Irisity is on a journey towards the first alternative. Our purpose to make a difference is clear, profit as such is not the main driving force, it is simply put a very rewarding result along the way”

Employed and COO in Irisity since: 2019